Missy Chambless has been promoted to vice president of non-scripted series marketing for TNT and TBS. In this newly created role, Chambless will be responsible for all marketing in support of the network’s non-scripted programming, including TBS’s upcoming King of the Nerds and TNT’s The Hero. Chambless is based in Atlanta and reports to Tricia Melton, senior vice president of brand and entertainment marketing for TBS, TNT and Turner Classic Movies (TCM).
Chambless’ new role reflects TBS and TNT’s increased focus on non-scripted series, part of an overall strategy to expand the networks’ slates to a year-round model of original programming. Additional series for which Chambless will oversee marketing strategy and execution include TNT’s Boston’s Finest and 72 Hours, as well as TBS’s Who Gets the Last Laugh? and Deon Cole’s Black Box.
“Missy has emerged as an important young leader in our marketing group,” Melton said. “She is energetic, innovative and forward-thinking. She also serves as a great mentor. I am confident she will continue to shine in her new and extremely important role overseeing the marketing of our non-scripted series.”
Chambless joined TBS in 2003 as marketing coordinator. She was promoted to marketing manager for TNT and TBS in 2004 and director of entertainment marketing for TNT, TBS and TCM in 2008. During her tenure at the networks, Chambless has forged multi-tiered partnerships with a wide variety of consumer brands, extending the reach of the networks through innovative, award-winning promotions. She took the lead on the enormously successful promotional and media campaigns for two of the most popular series in cable history, TNT’s The Closer and Rizzoli & Isles. She also led the marketing campaign for The Closer’s record-breaking third-season launch, which at the time ranked as cable’s biggest season premiere of all time. In summer 2010, Chambless’ marketing strategies helped TNT’s Rizzoli & Isles break that record. And this year, she headed up the marketing campaign for TNT’s Major Crimes, cable’s #1 new series for the year-to-date, as well as a remarkable campaign Dallas, one of the most buzzed-about series of the year.
Chambless earned a bachelor’s degree in marketing from Florida State University. She is a longtime member of Women in Cable Telecommunications (WICT) and of the Atlanta chapter of the American Marketing Association (AMA).
TBS (http://tbs.com) is basic cable’s #1 network among young adults in primetime. Available in 100 million households, TBS features original primetime comedy series like Cougar Town, Men at Work, Sullivan & Son, Tyler Perry’s For Better or Worse, Wedding Band, King of the Nerds, Deon Cole’s Black Box and Who Gets the Last Laugh? In late night, TBS is home to the Emmy®-nominated series CONAN, starring Conan O’Brien. TBS also features comedy hits like The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports.
TNT (http://tntdrama.com) is television’s destination for drama. Seen in 99 million households and ranking among cable’s top networks, TNT is home to such original drama series as Rizzoli & Isles, Falling Skies, Dallas, Perception, Major Crimes, Franklin & Bash, Leverage, Southland and the upcoming Monday Mornings. The network also features dramatic unscripted originals like the upcoming Boston’s Finest, 72 Hours and The Hero. In addition, TNT is the cable home to popular dramas like Castle, The Mentalist, Bones, Supernatural, Smallville and Law & Order; primetime specials, such as the Screen Actors Guild Awards®; blockbuster movies; and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men’s Basketball Championship.
TNT and TBS are part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.